essay feedback

c =24

the opening really needs work- it neither answers the question or introduces the case study. I like the fact you have gone for an interesting first line but it needs to the basics too.

more depth + detail to each point / paragraph and more examples from a variety of media texts. 

LR re-write the opening paragraph 

"feral youth";"the lost generation" and "broken Britain" are words that are currently thrown around by the media since the London riots and arguably this event has been the most depressing and un-balanced picture  of black youngsters the world has ever seen. however, is an event like this black and white or is it more complex than first construed and are all representations like this simply negative or positive or is the representation more complex than it may first appear.

Leveson enquiry

Leveson enquiry

Lord Justice Leveson will today publish his report into the culture, practice and ethics of the print media, which is expected to be highly critical of the press, politicians and police.

Launched after the phone hacking scandal at the News of the World, the judge's eight-month inquiry heard testimony from various press intrusion victims, including Hugh Grant, Sienna Miller, Charlotte Church and the family of a murdered schoolgirl.

Over the past 7 days more things have escalated i.e.. in prime ministers questions where Cameron stated the g'ment wont get involved unless the papers 'force' him to which i believe is a get out of jail card. furthermore, the verdict was that they do need a regulatory body which is not self-governed but with Cameron' statement arguably he has been ignored.

 

© PA Images / Sean Dempsey/PA Wire

friday post

ITV has today announced a major forthcoming rebrand across its entire business, including a new logo and refreshed identities for all its channels, including ITV1 changing to just 'ITV'. 

The new "unifying brand identity" will be introduced at some point in January 2013 across ITV Plc, the ITV Network and ITV Studios, the broadcaster's production arm.


The ITV logo has been totally refreshed with a curvy, colour-shifting design that will roll out simultaneously across the ITV channels and their +1 networks, including the flagship ITV channel, along with ITV2, ITV3, ITV4 and CITV. 

The rebrand has been overseen by Rufus Radcliffe, ITV's group director of marketing and research, who previously rebranded E4 while at Channel 4; and Reemah Sakaan, ITV's director of network marketing, who joined in February 2012 after seven years at the BBC, where she helped rebrand BBC Three. 

ITV decided that the move was necessary as it has not revamped its identity since 2006 and the television landscape has changed drastically since then. Radcliffe said that in the digital television era there are hundreds of media brands all competing for people's attention, and ITV was in danger of getting lost in the crowd.

"People love our shows, but we don't get the credit for bringing them. With all these media brands out there if you don't have a clear brand then you are exposed," he said at a press briefing yesterday. "What this rebrand is about is cementing the relationship between the shows that people love and the ITV brand that makes them."




Whilst the BBC has the ethos "inform, educate, entertain" and Channel 4 adopts the message "mission with mischief", ITV is positioning itself right in the middle. The new branding is anchored in the "DNA" of the broadcaster, according to Radcliffe, and that is being at the "heart of popular culture" with programmes such as Downton Abbey, The X Factor, and Coronation Street.

The new logo drops the rather formal previous style for a curvier typeface and layout that is meant to look like "a form of human handwriting". This will be used across all branding, stationary and other needs connected to ITV Plc, as well as ITV Studios.

In this form, the logo has four colours that are the "perfect points" on the colour spectrum. But this new logo is intended to be a chameleon and will sometimes change according to the show or channel using something that ITV is calling "colour picking". 

For example, when alongside Dancing on Ice, the ITV channel logo will sometimes become purple, blue and green to reflect the show's spangly outfits. When seen alongside Downton Abbey, it will be classy grey, beige and black; and on I'm a Celebrity, jungle greens and browns will feature on the letters.

ITV2 is to become the "home of infectious entertainment", 
with the sixth biggest channel in the UK getting a "hot red" version of the logo and red on-screen identify, including new idents and 'end boards'. 

- ITV3 is to be positioned as the "keeper of ITV's treasured and timeless drama", with a new "midnight blue" logo and idents that feature stories told in shadow-puppet style animation inside glass bell jars. 

- ITV4, which has previously struggled with its identity, will adopt a "slate grey" logo and become the "home of sport and cult classics", as well as a "man club". Channel promotion will include pub factoids - such as "One in ten children in Europe are conceived on an Ikea bed" - and idents featuring viewer nominated "dreams come true", such as driving a Rolls Royce into a swimming pool. 

- CITV will get a yellowy-orange logo and playful idents that "burp and fart, and do other things kids love". 

hi-jp

a negative representation is better than no representation at all ?

As you know, our case study is the representation of young people in London.

Today's task:

Look through the newspaper cuttings from the week of the London riots in summer 2011. Make notes on the texts that you could refer to in the exam should you choose a question on representation. The following questions may help:

1. What kind of representations of young Londoners can you find?
2. Can you link them to any media theory?
3. How might you use these texts in an exam answer?

Think about how you could use these texts or notes to answer an example question such as the following ?

Dave, the male-orientated entertainment channel owned by UKTV, has been rapped by Ofcomfor featuring a beer brand sponsorship campaign that implied a man was receiving oral sex. 

The regulator received 13 complaints about a Bombardier sponsorship credit which was run around shows such as Mock the Week, Top Gear, Peep Show and Have I Got News for You on the channel. 

It featured the 'Bombardier' character played by Rik Mayall, who also appeared as the character's apparent inspiration Lord Flashheart in comedy series Blackadder.

FIFA 13 has contributed to around 12% of break-ups in the past month

FIFA 13 has contributed to around 12% of break-ups in the past month, according to a new UK survey.

1,124 newly-single people were polled by VoucherCodesPro about why their relationship of one year or less ended.

© EA

© EA

revealed that the latest in EA's football game franchise was a contributing factor.

Of those 12%, 43% said that one person in the relationship was guilty of spending more time withFIFA 13 than their partner, and 87% identified the person playing the game as male.

Facebook testing promoted user posts in the US

Facebook is testing a new product in the US that would allow ordinary users to promote their own status updates, such as birthdays or anniversaries, in their friends' news feeds.

The move, which would mark a major shift in the social network's strategy of not charging its users, involves a 'Promote' button being added to the options around status updates.

i think this was alway on the cads and arguably it just makes the hyperdermic needle and the 2 step flow theory more prominant as i can imagine big companies and "easy women/ men" using it.