Facebook testing promoted user posts in the US

Facebook is testing a new product in the US that would allow ordinary users to promote their own status updates, such as birthdays or anniversaries, in their friends' news feeds.

The move, which would mark a major shift in the social network's strategy of not charging its users, involves a 'Promote' button being added to the options around status updates.

i think this was alway on the cads and arguably it just makes the hyperdermic needle and the 2 step flow theory more prominant as i can imagine big companies and "easy women/ men" using it.